Event Canvas

The tool to develop and document new or existing events



I strongly believe in lifelong learning. Every year I invest in trainings, seminars and other deep-learning experiences. I am eager to learn, curious and I love to work with young professionals. Because young people are enthusiastic, on top of latest trends and developments, they have different insights which is really refreshing. And for the older people who read this blog; you are never too old to learn, on the contrary I would say. You can never stop learning because life never stops teaching.


In 2014 I was one of the first participants of the training called Event Model Canvas. The #eventcanvas is a strategic management template for developing new or documenting existing events and conference models. It’s a visual chart with elements describing an event’s promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. It can be used to communicate on a strategic level and also on a tactical and an executive level. My curiosity was activated.


The more I saw and heard of it, the more I got enthusiastic about this model and decided to become officially a Certified Event Designer, which I did, after a 3 days course (excluding homework) last summer at the University of Amsterdam. How inspiring to work with like-minded professionals! Loved every minute! It’s such a great method of really creating a difference  for the best outcome for all parties and stakeholders involved.


I am now #CED and proud of it! With this knowledge I can now help my clients  to (re)design their conferences and events to create maximum impact for all stakeholders involved. If you reserve time designing an event with your peers, it will definitely lead to magnificent results. Spending time spent on these canvas sessions, will be beneficial on the following levels

  • You will save time in the upcoming stages of the event or conference
  • It will be easier to find the right sponsors
  • You know exactly what kind of speakers you need for your event
  • The event or conference will appeal to more participants

I have tested the model on several clients and have seen the prove on multiple occasions!


Curious to know more about Event Model Canvas? I am happy to explain

#happygirl #CED #EventCanvas


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